{"id":1085,"date":"2023-12-26T17:19:02","date_gmt":"2023-12-26T17:19:02","guid":{"rendered":"https:\/\/hennardaurelie.be\/?p=1085"},"modified":"2024-06-05T13:32:48","modified_gmt":"2024-06-05T13:32:48","slug":"netflix-vs-disney-le-duel-des-geants-du-streaming","status":"publish","type":"post","link":"https:\/\/hennardaurelie.be\/index.php\/2023\/12\/26\/netflix-vs-disney-le-duel-des-geants-du-streaming\/","title":{"rendered":"Netflix VS Disney +\u00a0: le duel des g\u00e9ants du streaming"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Au cours de la derni\u00e8re d\u00e9cennie, le <strong>monde du divertissement<\/strong> a connu bien des changements, avec notamment, l&rsquo;\u00e9mergence de <strong>plateformes de streaming<\/strong> qui ont r\u00e9volutionn\u00e9 la fa\u00e7on dont nous consommons des contenus audiovisuels et qui ont d\u00e9mocratis\u00e9 une nouvelle pratique, le <strong>binge-watching. <\/strong>De nombreuses plateformes ont vu le jour et la <strong>concurrence<\/strong> se fait, d\u00e9sormais, de plus en plus grande. Parmi elles, <strong><a href=\"https:\/\/www.netflix.com\/be-fr\/login\">Netflix<\/a><\/strong> et <strong><a href=\"https:\/\/www.disneyplus.com\/fr-be\">Disney +<\/a><\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>La naissance des G\u00e9ants<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Netflix, <\/strong>pionnier du streaming, est une <strong>entreprise internationale am\u00e9ricaine<\/strong> qui a \u00e9t\u00e9 cr\u00e9\u00e9e par deux entrepreneurs am\u00e9ricains, <strong>Marc Randolph<\/strong> et <strong>Reed Hastings<\/strong> en 1997. Son si\u00e8ge social se situe \u00e0 Los Gatos en Californie. Au d\u00e9part, elle \u00e9tait uniquement pr\u00e9sente dans le secteur de l\u2019exploitation commerciale et sp\u00e9cialis\u00e9e dans le service de location de DVD par correspondance. C\u2019est seulement en <strong>2007<\/strong> que Netflix devient une <strong>plateforme de vid\u00e9o \u00e0 la demande<\/strong> et de <strong>streaming en ligne<\/strong>. Depuis, l&rsquo;entreprise s&rsquo;est lanc\u00e9e dans la distribution d&rsquo;un grand nombre de <strong>films<\/strong>, de <strong>s\u00e9ries<\/strong>, de <strong>documentaires <\/strong>mais aussi de <strong>cr\u00e9ations originales<\/strong> auxquelles elle consacre des investissements de plus en plus importants. Des s\u00e9ries acclam\u00e9es comme \u00ab\u00a0<strong>Stranger Things<\/strong>\u00a0\u00bb et \u00ab\u00a0<strong>The Crown<\/strong>\u00a0\u00bb aux films prim\u00e9s comme \u00ab\u00a0<strong>Roma<\/strong>\u00a0\u00bb et \u00ab\u00a0<strong>The Irishman<\/strong>\u00bb, Netflix a conquis le c\u0153ur des abonn\u00e9s du monde entier et fait partie d\u2019une des plus grandes plateformes de streaming au monde.<\/p>\n\n\n\n<div class=\"flourish-embed flourish-bar-chart-race\" data-src=\"visualisation\/16278628\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Disney+, <\/strong>en revanche, a fait son entr\u00e9e sur le march\u00e9 du streaming en <strong>novembre 2019<\/strong> et est d\u00e9tenu et exploit\u00e9 par <strong>The Walt Disney Company<\/strong> au travers de sa division Walt Disney Direct-to-Consumer and International<strong>. <\/strong>La plateforme a rapidement gagn\u00e9 en popularit\u00e9 en devenant le <strong>concurrent principal de Netflix<\/strong> et en offrant un <strong>acc\u00e8s exclusif<\/strong> \u00e0 un vaste catalogue de<strong> contenus<\/strong> issus des franchises embl\u00e9matiques de <strong>Disney<\/strong>. Le lancement de Disney+ a \u00e9t\u00e9 marqu\u00e9 par l&rsquo;inclusion de <strong>s\u00e9ries originales <\/strong>notables, notamment \u00ab\u00a0<strong>The Mandalorian<\/strong>\u00ab\u00a0, qui a captiv\u00e9 les fans de Star Wars \u00e0 travers le monde. La plateforme a continu\u00e9 d&rsquo;\u00e9largir son offre avec des s\u00e9ries, des films et des documentaires exclusifs, consolidant ainsi sa position sur le march\u00e9 du streaming.<\/p>\n\n\n\n<div class=\"flourish-embed flourish-bar-chart-race\" data-src=\"visualisation\/16278930\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Qui sera l&rsquo;heureux gagnant ? <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En fin de compte, qui sortira victorieux de ce duel des g\u00e9ants du streaming ? La <strong>r\u00e9ponse<\/strong> reste <strong>incertaine<\/strong>, car les deux plateformes continuent d<strong>&lsquo;\u00e9voluer<\/strong> et d&rsquo;<strong>innover <\/strong>\u00e0 leur mani\u00e8re pour r\u00e9pondre aux attentes changeantes des consommateurs. Les <strong>fusions et acquisitions<\/strong>, les <strong>partenariats strat\u00e9giques<\/strong> et les <strong>investissements <\/strong>massifs dans le <strong>contenu original<\/strong> fa\u00e7onnent le futur du streaming. Les <strong>consommateurs<\/strong> sont les <strong>v\u00e9ritables arbitres<\/strong> de cette comp\u00e9tition, et leur choix d\u00e9pendra de la diversit\u00e9 du contenu, de l&rsquo;exp\u00e9rience utilisateur, des nouveaut\u00e9s technologiques et, bien s\u00fbr, du portefeuille&nbsp;! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors que <strong>Netflix<\/strong> s&rsquo;adresse \u00e0 ceux qui recherchent une <strong>diversit\u00e9 de contenus<\/strong>, <strong>Disney+<\/strong> s\u00e9duit les <strong>amateurs de contenus familiaux et conviviaux<\/strong>. Finalement, cette comp\u00e9tition n&rsquo;a pas vraiment lieu d&rsquo;\u00eatre car les consommateurs peuvent se r\u00e9jouir de l&rsquo;abondance de choix offerte par ces deux g\u00e9ants du streaming, qui continueront probablement \u00e0 <strong>red\u00e9finir l&rsquo;avenir du divertissement \u00e0 la demande.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\">Aur\u00e9lie Hennard<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au cours de la derni\u00e8re d\u00e9cennie, le monde du divertissement a connu bien des changements, avec notamment, l&rsquo;\u00e9mergence de plateformes de streaming qui ont r\u00e9volutionn\u00e9 la fa\u00e7on dont nous consommons des contenus audiovisuels et qui ont d\u00e9mocratis\u00e9 une nouvelle pratique, le binge-watching. De nombreuses plateformes ont vu le jour et la concurrence se fait, d\u00e9sormais,&hellip;&nbsp;<a href=\"https:\/\/hennardaurelie.be\/index.php\/2023\/12\/26\/netflix-vs-disney-le-duel-des-geants-du-streaming\/\" rel=\"bookmark\">Lire la suite &raquo;<span class=\"screen-reader-text\">Netflix VS Disney +\u00a0: le duel des g\u00e9ants du streaming<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redaction"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netflix VS Disney +\u00a0: le duel des g\u00e9ants du streaming - Aur\u00e9lie Hennard<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hennardaurelie.be\/index.php\/2023\/12\/26\/netflix-vs-disney-le-duel-des-geants-du-streaming\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix VS Disney +\u00a0: le duel des g\u00e9ants du streaming - Aur\u00e9lie Hennard\" \/>\n<meta property=\"og:description\" content=\"Au cours de la derni\u00e8re d\u00e9cennie, le monde du divertissement a connu bien des changements, avec notamment, l&rsquo;\u00e9mergence de plateformes de streaming qui ont r\u00e9volutionn\u00e9 la fa\u00e7on dont nous consommons des contenus audiovisuels et qui ont d\u00e9mocratis\u00e9 une nouvelle pratique, le binge-watching. De nombreuses plateformes ont vu le jour et la concurrence se fait, d\u00e9sormais,&hellip;&nbsp;Lire la suite &raquo;Netflix VS Disney +\u00a0: le duel des g\u00e9ants du streaming\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hennardaurelie.be\/index.php\/2023\/12\/26\/netflix-vs-disney-le-duel-des-geants-du-streaming\/\" \/>\n<meta property=\"og:site_name\" content=\"Aur\u00e9lie Hennard\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-26T17:19:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-05T13:32:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hennardaurelie.be\/wp-content\/uploads\/2023\/12\/DisneyPlus-vs-Netflix-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"4268\" \/>\n\t<meta property=\"og:image:height\" content=\"2888\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aur\u00e9lie Hennard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aur\u00e9lie Hennard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hennardaurelie.be\\\/index.php\\\/2023\\\/12\\\/26\\\/netflix-vs-disney-le-duel-des-geants-du-streaming\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hennardaurelie.be\\\/index.php\\\/2023\\\/12\\\/26\\\/netflix-vs-disney-le-duel-des-geants-du-streaming\\\/\"},\"author\":{\"name\":\"Aur\u00e9lie Hennard\",\"@id\":\"https:\\\/\\\/hennardaurelie.be\\\/#\\\/schema\\\/person\\\/cdfc40067f54925fa4f3cd384047c582\"},\"headline\":\"Netflix VS Disney +\u00a0: le duel des g\u00e9ants du streaming\",\"datePublished\":\"2023-12-26T17:19:02+00:00\",\"dateModified\":\"2024-06-05T13:32:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hennardaurelie.be\\\/index.php\\\/2023\\\/12\\\/26\\\/netflix-vs-disney-le-duel-des-geants-du-streaming\\\/\"},\"wordCount\":549,\"publisher\":{\"@id\":\"https:\\\/\\\/hennardaurelie.be\\\/#\\\/schema\\\/person\\\/cdfc40067f54925fa4f3cd384047c582\"},\"image\":{\"@id\":\"https:\\\/\\\/hennardaurelie.be\\\/index.php\\\/2023\\\/12\\\/26\\\/netflix-vs-disney-le-duel-des-geants-du-streaming\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hennardaurelie.be\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/DisneyPlus-vs-Netflix-1.png\",\"articleSection\":[\"R\u00e9daction\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hennardaurelie.be\\\/index.php\\\/2023\\\/12\\\/26\\\/netflix-vs-disney-le-duel-des-geants-du-streaming\\\/\",\"url\":\"https:\\\/\\\/hennardaurelie.be\\\/index.php\\\/2023\\\/12\\\/26\\\/netflix-vs-disney-le-duel-des-geants-du-streaming\\\/\",\"name\":\"Netflix VS Disney +\u00a0: le duel des g\u00e9ants du streaming - 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